Google AdSense Case Study

Business

Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States. Univision Online owns and operates the most visited Spanish-language Internet destination in the U.S., located at www.univision.com. Each day, users visit Univision.com nearly 850,000 times, accessing everything from the latest entertainment and sports news to classified ads and reader forums. Univision Online, Inc. is a wholly owned subsidiary of Univision Communications Inc. Univision Communications Inc’s portfolio includes television, radio, music and Internet offerings that entertain and inform more Hispanics each day than any other media company in the country. Television operations include the Univision Network, TeleFutura Network, Galavisión, and Univision and TeleFutura Television Groups. Other operations include Univision Radio and Univision Music Group.

Approach

“We’ve had significantly better results since switching to Google. Google helps us monetize our site better.” Javier Saralegui President of Univision Online

Maximizing revenue from its popular online property is one of Univision’s chief goals. Univision Online discovered early on that contextual ads are a meaningful way to do just that. As a result, Univision.com began delivering contextual ads in January 2004. Although the ads immediately generated income, Univision Online sought to increase revenue even further, as well as improve click-through rates and ad quality. “We were doing relatively well with contextual advertising,” recalls Charles Walter, Director of Product Development for Univision Online. “But we also had a suspicion that we could improve our metrics manifold, including click-through rates, revenue per thousand impressions and overall income.”

In addition to boosting revenues, Univision Online sought to ensure that they delivered ads that were relevant, tasteful and useful to visitors – ads that meshed well with the content and site design of Univision.com. Among the biggest considerations was the ability to deliver a mix of ads in both English and Spanish. This is especially important because of the prominence of the Spanish language among the more than 40 million US Hispanics. The US Hispanic population makes up approximately 14 percent of the total U.S. population, and is driving the nation’s population growth. Analysts predict advertisers will spend more than $3.4 billion this year to get their attention.

With these goals in mind, Univision began investigating contextual advertising more fully and changed ad vendors, implementing Google AdSense for Search and AdSense for Content in June 2005.

Results

Walter reports that it was easy to get up and running with AdSense, and that AdSense “runs itself.” According to Walter, Google ads are highly appropriate. He notes that he was immediately impressed with Google’s content matching and ability to crawl the Univision website with unmatched accuracy.

In terms of revenue, the Univision team immediately saw positive results. Gauging the success of AdSense a year later, Univision has seen AdSense for Search revenues grow by 160 percent. Revenue from both Google AdSense for Search and AdSense for Content increased by 103 percent. Univision has subsequently expanded its use of Google tools by implementing site targeting with the goal of attracting advertisers who want to promote their brand specifically to Univision’s highly sought after user base.

“We’ve had significantly better results since switching to Google,” said Javier Saralegui, President of Univision Online. “Google helps us monetize our site better.”

For Univision, AdSense has become an exceptional complement to traditional advertising. It produces revenue without requiring an internal sales staff, providing a way to fill ad space at lower fixed costs and letting smaller advertisers benefit from the broad reach of Univision Online.

“Google is an important strategic partner,” says Saralegui. “Not only are we pleased with the relationship, but we believe both users and marketers on our site are benefiting as well.”

About Google AdSense

Google AdSense is a program enabling online businesses to earn revenue from serving ads precisely targeted to specific web content and search pages. With service levels ranging from online sign-up to dedicated support management, a broad range of sites profit from AdSense. Thousands of Google advertisers also benefit from AdSense by gaining exposure on sites across the Google Network, which includes many of the Top 100 Media Metrix sites such as AOL, About.com, Amazon, Ask.com, and Lycos.

HomeTips.com nails down big revenue with Google AdSense

Home advice website HomeTips.com started out in a backyard clubhouse. Seeking a quiet, woodsy spot for writing home improvement books, author Don Vandervort converted the bottom floor of his sons' two-story treehouse into a small office. He launched HomeTips.com from that office in 1997, essentially as an online portfolio to promote his books.

In the decade since, HomeTips has grown into a large and popular site, thanks to the authority Vandervort has developed and the volume of content he has collected and posted from his more than two dozen books, scores of magazine articles, and many television appearances on ABC and HGTV.

Challenge

Until about three years ago, HomeTips' main source of revenue came from writing, publishing, and licensing books and content to other companies, such as Sunset Books and Microsoft. This business expanded significantly after Vandervort moved to larger offices in Glendale, California, and assembled a team of editors, writers, and artists.

Though his book and content business was thriving, the website's meager revenue came from online sales of guides and reports. When a visitor requested one of these, Vandervort would email it to them and trust them to send three dollars. "At that time, I couldn't find a good system for these small transactions," he recalls. "It was an interesting way for us to stay in touch with our visitors' needs, but a money-losing proposition. We needed advertising for the web business to be viable." But the small editorial team was far too busy working at their core business of creating content to develop an advertising program.

Results

In 2003, Vandervort heard about the Google AdSense program and thought it might be helpful for creating incremental revenue that could work for HomeTips. As he notes, "It took about 20 minutes to set it up - and that 20 minutes completely changed our business."

He started by testing AdSense on a few pages. During the first week, he remembers that AdSense revenue paid for coffee; the second week, it paid for lunches. The model clearly worked, so he began expanding the program across the entire site. Now AdSense revenue pays for all salaries, overhead, and business development.

"Google's ability to deliver targeted ads is remarkable," says Vandervort. "In fact, because the ads are so relevant to the content on any given page, we believe that they are a very useful resource for our visitors. This is evidenced by the fact that, on many of our pages, more than 10 percent of our visitors click through to the advertisers for more information," he adds.

HomeTips now sees more than 1 million online visitors each month. "Solid content is the secret to developing a following," says Vandervort. "If you write expert content with your visitor's needs in mind, the rest will follow."

As the business has grown up, so have the sons whose backyard clubhouse Vandervort first commandeered for an office. Now they bring media experience to the business: Gabriel as a former writer/producer of shows for The History Channel and Christian as a cinematographer and film editor. HomeTips anticipates online video to be the next area of growth. "Nothing can show you how to do something as clearly and adeptly as a video," says Vandervort. "As we see the migration of advertising dollars from television to the web, we expect video content and advertising to do very well."

The HomeTips team constantly tests site design, navigation, and ad optimization to improve both the user experience and the success of advertising. Vandervort points out the fact that channel reporting and Google Analytics are a big help in this effort. "These analytics help us zero in on where we're doing the best job and where we need to do more. As a result, our performance just keeps going up."

About Google AdSense

Google AdSense is a program enabling online businesses to earn revenue from serving ads precisely targeted to specific web content and search pages. With service levels ranging from online sign-up to dedicated support management, a broad range of sites profit from AdSense. Thousands of Google advertisers also benefit from AdSense by gaining exposure on sites across the Google Network, which includes many of the Top 100 Media Metrix sites such as AOL, About.com, Amazon, Ask.com, and Lycos.

Success Stories

Meet a wide array of publishers who found success with Google AdSense. Whether you're new to AdSense and want to learn more about other publishers' experience with the program or you're a seasoned, savvy publisher looking for optimization success stories, you've come to the right place.

For Advertisers: Google AdWords For Web Publishers: Google AdSense Reach people when they are actively looking for information about your p

AdSense for mobile

Connect your mobile users with the right ad at the right time as they seek information on the go.

This feature enables you to easily display relevant text and image ads on your mobile webpages.

Return to Google homepage. Google Advertising Programs

Google Advertising Programs

For Advertisers: Google AdWords				For Web Publishers: Google AdSense
Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With AdWords cost-per-click pricing, it's easy to control costs—and you only pay when people click on your ad.				Earn more revenue from your website, while providing visitors with a more rewarding online experience. Google AdSense™ automatically delivers text and image ads that are precisely targeted to your site and your site content—ads so well-matched, in fact, that your readers will actually find them useful. And when you add Google WebSearch to your site, AdSense delivers targeted ads to your search results pages too. With AdSense you earn more ad revenue with minimal effort—and no additional cost.
Apply Online: Create ads and start managing your account—takes just minutes. Learn more. Contact Sales: Find out how our sales team can help you reach your online advertising goals. Learn more.				Apply Online: Maximize your revenue with relevant ads—takes just minutes. Learn more.

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Want to do more?

Reach more prospects Earn more from your website Showcase your products for free


Google AdWords advertising allows you to create your own targeted ads. With cost-per-click pricing you decide how much to spend and you only pay when people click on your ad.

Start reaching more prospects with Google AdWords.


Google AdSense delivers Google ads that are relevant to the content on your pages. Earn advertising revenue with minimal effort and no additional cost.

Earn money from your website with Google AdSense.


Google Product Search is Google's shopping search engine. Learn more about Google Product Search, and how you can take advantage of free product listings.

Attract online shoppers with Google Product Search.

* About * Archive * Contact Me * Privacy Policy Adsense

If you own a website or a blog and your website / blog is getting pretty good traffic you always have the option to monitize your blog. Earning Money Online from Internet is now a child’s game. Anyone can earn from internet from a few dollars to a a whooping thousands per annum. If you can channelise yourself properly Im sure you can earn pretty good money Online.

Earning Money Online with Websites. The Number once choice would be Google Adsense. AdSense is a contextual advertising program in which publishers simply have to add a piece of code to their sites that helps Google analyze automatically what your page content is about so they can serve Adds based on the content on that Page.

The program is free, and combines pay-per-click and pay-per-impression advertising - meaning you get paid for valid clicks on the ads on your site or search results pages as well as impressions on your content pages. Depending Upon the Traffic your websites gets and also based on how you have structured the ads on your site the clicks can vary.

How Much you can Earn?

I guess that will be the first question that can come into your mind. The answer is simple. Nothing comes free. If you put in some effort you can earn a lot. I can assure you if u put atleast 3hours of work daily and laters 1 hour a day, you can easily make 100$’s in a month(which can be an average case). There is no Limit to adsense earnings. You can earn as much as $0.01 to $10+ per day depending upon the number of Clicks.

AdSense also allows you to earn money by using Google Search on your site that will display relevant Ads when visitors search on your site. AdSense also has a referral program that allows you to earn by recommending various products like Firefox toolbar, AdSense, Adwords, etc.

Google Adsense Referral policy is one of the best in the industry. They credit $5 to your account when the person you referred earns $5. They credit $250 to your account when the person you referred earns $100 in his first 180 days. In any 180 day period, you refer 25 publishers who each earn more than $100.00 and are all eligible for payout, you will be awarded a $2,000.00 bonus!

You Can Sign up for Adsense Publisher using the Following Button :

How can I add a Google search box to my Web site?

Dave, I keep visiting sites and seeing these cool search boxes that let you either search their entire site or search the entire Google database, all without leaving that page! I want to have something like this and would appreciate your helping me figure out the code needed.
Instead of relying on the bright sparks at Google, though, let's go through the steps of building our own search box instead, so you'll be able to see how it works.

Also, not to pick on Google because I think the world of those folk, but their HTML samples could be cleaned up a bit, usually, so I've also recast it as proper XHTML rather than somewhat sloppy HTML. Just don't tell Larry and Sergey, okay?

The basic technique involved here is to be able to manipulate one of the variables handed to the Google search engine, a variable called sitesearch. Set it to a null value and you're searching the entire World Wide Web, but set it to a specific domain and it's constrained exactly as if you had typed in the Google special notation site:domain.

In addition to that, you need an input field and a submit button. Put them all together and here's the minimalist Google search form that lets the user alternate between just your site (well, in this case just my site) or the entire Web:

Getting Listed in Google, Yahoo and Live (MSN)

Why Won't Google Rank My Site?
A discussion on how to get Google to love your site.

Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your web site.

Below you'll discover what the search engines look for when determining your page rank so you can optimize your pages for best results. This is often called SEO or search engine optimization.
How Search Engines Determine Your Rank

Before you try to add your site to the search engines, you should understand what they look for when they decide how to rank your site. Just because you're listed doesn't mean you'll get traffic. You have to make sure your site is search engine ready.

The general rule of thumb is that most engines use a "formula" to determine keyword relevancy. The technical term is called an "algorithm", and each search engine has its own unique algorithm that it uses to rank pages.

Generally, this magic formula consists of your page title, overall body content and the number and quality of links pointing back to your site, how long people stay on your site, etc.

It's important to note that every engine is different. Some may look at inbound links (number of people linking to you), others may place more emphasis on your body content. These days, meta tag content is becoming less and less important.

In case you don't know, meta tags are hidden descriptors that appear at the beginning of your HTML code, inside your tag. They may be invisible to your visitor's eyes, but search engine spiders can read them.

They usually consist of a title, description, and keyword tag and they look something like this:











Because of abuse, many search engines no longer use these tags to help rank pages, but you should still include them because they do use them to display information about your site.

For example, whatever is inside the
Watch a Video on Adding Meta Tags

Direct Online Marketing™ Earns Qualified Google Advertising Company Designation

Direct Online Marketing™ Earns Qualified Google Advertising Company Designation
Wheeling, WV, January 10, 2008 --(PR.com)-- Google AdWords has awarded Direct Online Marketing™ Qualified Google Advertising Company status, the only search engine marketing company in West Virginia to achieve this accomplishment. Designation as a Qualified Google Advertising Company exhibits Direct Online Marketing™'s commitment and experience in providing clients with effective paid search marketing and other Web promotion services.

Achieving Qualified Google Advertising Company
Google's paid search (pay per click) platform awards Qualified Google Advertising Company status to firms that meet specific requirements. These include maintaining an advertising spend within Google AdWords of $100,000 per quarter or more for a US search engine marketing company. Additionally, multiple employees must pass the Google AdWords Professional exam, which demonstrates a thorough understanding of the AdWords system.

All Direct Online Marketing™ employees working on paid search marketing accounts have exceeded the required score for the Google AdWords Professional exam. The company maintains a fully trained staff dedicated to attaining the best possible results for client campaigns.

President Justin Seibert adds, "We are proud to have accomplished Qualified Google Advertising Company status. As one of the very few such companies in the region, Direct Online Marketing™ is excited to offer exceptional paid search marketing services to our clients in the Pennsylvania-Ohio-West Virginia region and across the United States. We have dedicated employees that love to look for solutions with tangible benefits to our clients."

Other Search Engine Marketing Company Distinctions
In addition to designation as a Qualified Google Advertising Company, Direct Online Marketing™ staff has attained status as Yahoo! Search Marketing Ambassadors, Microsoft adExcellence Members, and Marketing Experiments certification in Fundamentals of Online Testing and Landing Page Optimization. Direct Online Marketing™ and its staff are also members of the Pittsburgh Technology Council, AMA Pittsburgh, and the Pittsburgh Advertising Federation.

About Direct Online Marketing™
Direct Online Marketing™ is Wheeling, West Virginia’s only full-service Internet marketing firm and the first Qualified Google Advertising Company in West Virginia. The search engine marketing company is focused on working with the unique needs of each client in order to achieve bottom-line results. The company aims to help its clients increase revenue through targeted online marketing tactics such as business blogging, pay per click search, search engine optimization, email marketing, and Web site development.

The Secret To Google's Success The Secret To Google's Success

Everybody knows that Google Inc.'s ( ) innovations in search technology made it the No. 1 search engine. But Google didn't make money until it started auctioning ads that appear alongside the search results. Advertising today accounts for 99% of the revenue of a company whose market capitalization now tops $100 billion. document.write Now, research is showing that Google's auction methodology, invented internally and so important for its success, is far more innovative than auction experts once believed. While superficially similar to earlier types of auctions, it is a "novel mechanism" that "emerged in the wild," write the authors of The High Price of Internet Keyword Auctions, a new study by Benjamin Edelman of Harvard University, Michael Ostrovsky of Stanford University, and Michael Schwarz of the University of California at Berkeley. Google's AdWords became so successful after its debut four years ago that some of its key features were quickly adopted by Yahoo! Inc. (), then the search-ad leader.

MATHEMATICAL RIGOR
Close-mouthed Google has opened up about AdWords since the three economists cracked its code last November. It freed Hal R. Varian, a Berkeley economist who consults for Google, to publish some of his findings about the auction methodology. And on Feb. 22, Google gave an interview to BusinessWeek in which for the first time it named the technical leader of the project: Eric Veach, a veteran of Pixar Animation Studios whose Stanford doctorate was in computer graphics, not economics. "Without his mathematical rigor we wouldn't have been able to do it," said vice-president of product management Salar Kamangar, himself a biology major, who was Employee No. 9 at Google and led the nontechnical side of the project.

Some of Google's innovations are only now being matched. For instance, Yahoo gives the top spot on its search results page to the advertiser who pays the most per click. But Google maximizes the revenue it gets from that precious real estate by giving its best position to the advertiser who is likely to pay Google the most in total, based on the price per click multiplied by Google's estimate of the likelihood that someone will actually click on the ad. Anil Kamath, chief technology officer of Efficient Frontier Inc., a search-engine marketing firm in Mountain View, Calif., estimates that Google earns about 30% more revenue per ad impression than Yahoo does. Kamath says Yahoo is likely to follow Google's lead soon. Asked about that, a Yahoo spokesperson says the company is "currently evaluating" making more use of the "click-through rate" in placing ads. Last fall, Microsoft Corp.'s ( ) MSN embraced Google's approach, tweaking it to increase ads' relevance, when it began auctioning search ad space.

What makes Google's auction so different? Auctions come in two main flavors. In a typical first-price auction, participants put in sealed bids, then the winner pays his or her bid. But the danger is the high-bidder ends up regretting having won, an effect known as the winner's curse. A second-price auction lessens winner's curse because the highest bidder gets the prize but pays only the minimum necessary to win, namely the second-highest bid, plus perhaps a penny.

Kamangar, Veach, and colleagues chose a second-price auction. But not knowing theory, they designed one that differed in a key respect from the one economists had studied. In the economists' version, bidders always have the incentive to tell the truth. In Google's auction they don't, say Edelman, Ostrovsky, and Schwarz, since in some cases, by understating the top price they're willing to pay, advertisers could get a slightly lower position on the search page for a lot less money. They conclude that naive advertisers who told the truth could overbid. Google's system has pluses for advertisers, too, says Varian. It's easier to understand than the academic version. And it's proven to work on a large scale.

AdWords Select, as it was called at its February, 2002, debut, was actually Google's third crack at an ad auction. The first two were flawed, but Google founders Larry Page and Sergey Brin kept pushing. Even the current system isn't perfect. Advertisers complain that it's too much of a "black box." Still, if the best measure of innovation is commercial success, Google's AdWords was a grand slam. Says Kamangar: "Third time's a charm."

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